— About me
Hi there.
Nice to have you here. Here’s everything you might wanna know about me:
I’m a Brazilian copywriter. Currently Executive Creative Director at GUT São Paulo.
I have been living in São Paulo for the last 18 years, but I was born in Minas Gerais, one of the most lovable states in Brazil.
People use to say that I look younger than I actually am (this is not a complain, ok?), but I’m already 39.
Before working at GUT, I’ve been in some cool agencies like Africa DDB and TBWA Brazil.
I’ve worked with a lot of famous and significant brands like Budweiser, Brahma, Skol, Corona e Spaten,(Ab-Inbev brands), Mercado Livre, Nestlé, Puma, Mitsubishi Motors, ESPN, MTV, Natura, and many others.
Cool. Now, here are some fun facts you might be interested to know about me (or not, but I'm telling anyway):
Before getting my advertising degree, I’ve studied 4 years of Journalism, without finishing up.
I have already written a book and published it. And believe, it was about plastic arts. If you want know more about Renaissance, be my guest.
I have some interesting homonymous spread out worldwide, and among them a young Canadian actor (if you are here because of him, sorry for disappointing you), and a gospel songwriter in Brazil (yep, sorry again).
But here’s the most important of all you just read: I have a daughter. A pretty little girl who’s changed my perspective about life, my goals, and plans for the future.
I hope to have not answered all of your doubts.
So, you can still drop me a line.
CONTACT:
tiago.amfreitas@gmail.com
+55 11 98227-5614
AWARDS
Cannes Lions 2024 – 1 GRAND PRIX (Media)
Cannes Lions 2024 – 1 Silver (Media)
Cannes Lions 2024 – 1 Silver (PR)
Cannes Lions 2024 – 1 Silver (Entertainment for Music)
Cannes Lions 2024 – 1 Silver (Brand Experience)
Cannes Lions 2024 – 1 Silver (Creative Commerce)
Cannes Lions 2024 – 1 Silver (Direct)
Cannes Lions 2024 – 2 Bronze (Media)
Cannes Lions 2024 – 2 Bronze (Brand Experience)
Cannes Lions 2023 – 1 Gold (Audio & Radio)
Cannes Lions 2023 – 1 Silver (Entertainment for Music)
Cannes Lions 2023 – 1 Silver (PR)
Cannes Lions 2023 – 1 Silver (Direct)
Cannes Lions 2023 – 1 Bronze (Direct)
Cannes Lions 2023 – 1 Bronze (Creative Strategy)
Cannes Lions 2023 – 1 Bronze (Audio & Radio)
Cannes Lions 2023 – 1 Bronze (Print)
Cannes Lions 2022 – 1 Silver (Entertainment for Music)
Cannes Lions 2022 – 1 Silver (Print)
Cannes Lions 2022 – 1 Bronze (Film)
Cannes Lions 2022 – 1 Bronze (Brand Experience)
Cannes Lions 2022 – 1 Bronze (Radio)
Cannes Lions 2022 – 1 Bronze (Creative E-Commerce)
Cannes Lions 2022 – 1 Bronze (Creative B2B)
Cannes Lions 2020/21 – 1 GRAND PRIX (Entertainment for Music)
Cannes Lions 2020/21 – 1 GOLD (Mobile)
Cannes Lions 2019 – 1 BRONZE (Health)
Cannes Lions 2017 – 1 GOLD (Cyber)
Cannes Lions 2017 – 1 SILVER (Entertainment)
Cannes Lions 2017 – 2 BRONZE (Cyber)
Cannes Lions 2017 – 1 BRONZE (PR)
Cannes Lions 2016 – 1 BRONZE (Print)
+ 34 Shortlists
One Show 2023 - 1 SILVER (PR)
One Show 2022 - 1 GOLD (Film Craft)
One Show 2022 - 1 SILVER (Film)
One Show 2022 - 1 BRONZE (Film Craft)
One Show 2022 - 1 BRONZE (Integrated)
One Show 2022 - 1 BRONZE (Brand Entertainment)
+5 Merits
D&Ad 2023 – 1 GRAPHITE PENCIL (Media)
D&Ad 2023 – 1 WOOD PENCIL (Press & Outdoor)
D&Ad 2022 – 1 GRAPHITE PENCIL (Film Craft)
D&Ad 2022 – 1 WOOD PENCIL (Film Craft)
D&Ad 2022 – 1 WOOD PENCIL (Film)
D&Ad 2022 – 1 WOOD PENCIL (E-Commerce)
D&Ad 2021 – 1 WOOD PENCIL (Experiential)
D&Ad 2020 – 1 GRAPHITE PENCIL (Media)
D&Ad 2018 – 1 WOOD PENCIL (Media)
+2 shortlist
Clio Awards 2023 - 1 SILVER (Social Media)
Clio Awards 2023 - 1 BRONZE (Creative Commerce)
Clio Awards 2023 - 1 BRONZE (Branded Entertainment)
Clio Awards 2023 - 1 BRONZE (Media)
Clio Awards 2022 - 1 SILVER (PR)
Clio Awards 2022 - 1 SILVER (Film Craft)
Clio Awards 2022 - 1 BRONZE (OOH)
Clio Awards 2022 - 1 BRONZE (Film)
Clio Awards 2022 - 1 BRONZE (Film Craft)
Clio Awards 2022 - 1 BRONZE (Digital/Mobile)
Clio Awards 2022 - 1 BRONZE (Audio - Artificial Intelligence)
Clio Awards 2021 – 1 Shortlist (Direct)
Clio Awards 2017 – 1 BRONZE (Integrated Campaign)
Clio Awards 2017 – 1 BRONZE (Brand Partnerships & Collaborations)
Andys 2022 - 1 GOLD (Idea)
ADC Awards 2020 – 1 GOLD (Fashion Design Sustainable)
ADC Awards 2020 – 1 Shortlist (Fashion Design Craft)
Clio Sports 2020 – 1 SILVER (Social Good)
Clio Sports 2020 – 1 BRONZE (Experiential/Events)
Clio Sports 2020 – 1 BRONZE(Out of Home)
Clio Sports 2018 – 1 GOLD (PR)
Clio Sports 2018 – 1 GOLD (Social Media)
Clio Sports 2018 – 1 SILVER (Integrated Campaign)
Clio Sports 2018 – 2 BRONZE (Branded Entertainment & Content)
Clio Sports 2018 – 1 Shortlist (Partnerships & Collaborations)
El Ojo de Iberoamerica 2020 – 1 GOLD (Direct)
El Ojo de Iberoamerica 2020 – 1 SILVER (Direct)
El Ojo de Iberoamerica 2020 – 1 SILVER (Promo & Activation)
El Ojo de Iberoamerica 2020 – 1 BRONZE (Sustentable)
El Ojo de Iberoamerica 2019 – 1 GOLD (Sustentable)
El Ojo de Iberoamerica 2019 – 2 SILVER (Design)
El Ojo de Iberoamerica 2019 – 1 BRONZE (Design)
El Ojo de Iberoamerica 2019 – 1 BRONZE (Directo)
El Ojo de Iberoamerica 2019 – 1 SILVER (Produccion Audiovisual)
El Ojo de Iberoamerica 2019 – 1 BRONZE (Produccion de Audio)
El Ojo de Iberoamerica 2017 – 1 GOLD (Directo)
El Ojo de Iberoamerica 2017 – 1 GOLD (Sustentable)
El Ojo de Iberoamerica 2017 – 1 GOLD (Promo & Activación)
El Ojo de Iberoamerica 2017 – 1 SILVER (Design)
El Ojo de Iberoamerica 2017 – 1 SILVER (Interactivo)
El Ojo de Iberoamerica 2017 – 1 SILVER (Media)
El Ojo de Iberoamerica 2017 – 2 SILVER (Contenido)
El Ojo de Iberoamerica 2017 – 1 SILVER (Integrated)
El Ojo de Iberoamerica 2017 – 1 SILVER (Tercer Ojo - Titanium)
El Ojo de Iberoamerica 2017 – 1 BRONZE (Promo & Activación)
Brazilian Creative Club 2022 – 1 GOLD (Branded Content)
Brazilian Creative Club 2022 – 1 GOLD (Photography)
Brazilian Creative Club 2022 – 1 SILVER (Film)
Brazilian Creative Club 2022 – 1 BRONZE (Digital)
Brazilian Creative Club 2022 – 1 BRONZE (Direct)
Brazilian Creative Club 2022 – 1 BRONZE (Integrated)
Brazilian Creative Club 2022 – 1 BRONZE (PR)
Brazilian Creative Club 2022 – 1 BRONZE (Film)
Brazilian Creative Club 2022 – 1 BRONZE (OOH)
Brazilian Creative Club 2022 – 1 GOLD (Film - Women Directors)
Brazilian Creative Club 2020 – 1 GOLD (Film - Women Directors)
Brazilian Creative Club 2020 – 1 SILVER (Mobile - Best Use of Social Media)
Brazilian Creative Club 2020 – 1 SILVER (Film - Editing)
Brazilian Creative Club 2020 – 1 BRONZE (Branded Content)
Brazilian Creative Club 2020 – 1 BRONZE (Digital)
Brazilian Creative Club 2017 – 1 BRONZE (Original Soundtrack)
+13 In-Books
Wave Festival 2018 – 2 SILVER (Branded Content)
Wave Festival 2018 – 1 SILVER (Media)
Wave Festival 2018 – 1 SILVER (Social & Influencer)
Wave Festival 2018 – 1 BRONZE (PR)
Wave Festival 2018 – 2 Shortlists (Brand Experience & Activation and Media)
Bill Bernbach Award 2018 – 5 Nominees (Integration, Promo, Design, Entertainment)
JURY PARTICIPATIONS
Clio Awards 2023 – Film Craft (copywriting)
New York Festivals Grand Jury 2023
The Annual 2023 (Creative Pool)
EXPERIENCE
GUT São Paulo
Jun 2019 - present
Executive Creative Director
Clients: Mercado Libre, Ab-Inbev, Nestlé, Dove Men +Care, P&G, QuintoAndar, Domino's Pizza, Skol
Africa/DDB
Jan 2016 – Jun 2019
Sr. Copywriter
Clients: Mitsubishi Motors, Budweiser, MTV, Natura, ESPN.
Mood/TBWA
Aug 2013 – Jan 2016
Copywriter
Clients: Devassa Beer, SporTV, CCR, Giraffas, Dr. Oetker.
EC
Aug 2011 – Aug 2013
Jr. Copywriter
Clients: Puma, Jim Beam, Ballantines, Penguin Books, Zap Imoveis, Cia das Letras.
EDUCATION
CUCA - School for Creatives
2011
Metodista University São Paulo
Bachelor in Communication & Advertising
2006 - 2009
UFJF - Federal University of Juiz de Fora
Journalism (Not Completed)
2003 - 2006