FEED PARADE | MERCADO LIVRE
Videocase:
When the world's biggest Pride Parade was canceled due to the pandemic,
people thought their pride would be locked up at home.
But if the parade couldn't take over the streets, we took it to Instagram.
2.5 Km of asphalt converted on a feed with 279 photos.
People were invited to comment on it, tagging themselves on the virtual parade.
In only 15 minutes, the feed reached its maximum capacity of tags.
But the best was yet to come: people have never imagine that their names would be eternalized on an official music video, starred by one of the most iconic LGBTQIA+ Brazilian artists.
It was more than 20k real names tagged on it.
