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Life Print

Fashion paying royalties to jaguars

LIFE PRINT | AMPARA ANIMAL

 

 
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Did you see anyone wearing animal print today?
Yeah, It's in. Again.
Fashion has always used Animal Print,
being the jaguar one of its most classic patterns.
But as the jaguar print never goes out,
guess where they are becoming more and more rare?
You got it: in the nature.


Fashion industry makes millions of dollars
with jaguars every year,
but never paying a single penny for that.
Well, now they will.

 

Based in the patterns of 7 real jaguars cared by the NGO Ampara Animal, we developed an exclusive jaguar print.

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A jaguar print that returns its profits to jaguars.
Fair enough, right?

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Several brands have embraced the project,
launching exclusive collections.
Including here the Brazil's
biggest beachwear fashion brand,
Cia. Maritima.

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