PERFECT GIFT | MERCADO LIVRE
Imagine: you are a hamster and have to buy your daddy a gift. Tough, right?
Yep. But also a funny way to show the practicability and safeness of Latin America's biggest e-commerce.
People loved so much the campaign that the director received a letter of a person who got emotional by the story:
"To Mariana Youssef
Hi! I'd like to say that love so much this Mercado Livre's Perfect Gift ad.
It's beautiful. I have cried on the first time I saw it.
The love between the mouse and his owner, the owner's look, everything is so beautiful.
I wonder this ad could be aired forever, but I know that's impossible.
Thanks anyway to you and all the team that worked on it.
A big hug!
Thanks for the happiness and all the love that it brought on these difficult times.
Att, Odete.”