NEW ICONIC KISSES | MERCADO LIVRE
Close your eyes and try to imagine a kiss that is known to be iconic. Yeah, I now. Probably, it's a cis-gender straight kiss.
But for a brand which believes that the love is free, it was time to change that.
Here are the new iconic kisses. Free as the love is.
Every frame of the film was free from copyrights.
So anyone could download it, recreate it whatever they wanted and help to share love.
From the photos, the community could create products.
Hundreds of products were created, being sold on the platform even nowadays.
The New Iconic Kisses became part of the culture.
And now they are part of Google Arts & Culture permanent collection.