OCEAN DILDOS | MTV
The plastic waste became a global problem and a real threat to all marine life. Several marketing campaigns were made about it, but the result is always the same: people just don’t care. Especially the millennials, the MTV main target. We needed a something they would certainly pay attention to. And we think we got it.
The Ocean Dildos are 100%
made with recycled plastic.
Each one has unique colors and patterns,
drawn by plastic’s movement
while it was melted.
To promote it, we created a funny integrated campaign.
The dildos were sent to leaders of the 20 countries
that most dumps plastic at the sea.
In the campaign website, also were possible
send a tweet with our dildo directly to them.
